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One of the UK's largest home and garden retailers, Homebase, has updated its website to include IBM Commerce software in order to enhance the experience of its customers, all through the integration of online, in-store and mobile shopping. Homebase currently offers over 38, 000 different home and garden products and 40% of its customers now make online visits, but the retailer wants to go a step further than helping its customers discover the right products by offering advice and inspiration. The new e-commerce system will guide customers through a full journey, from the selection of the product to the completion of their project, with Homebase offering support from beginning to end through interactive product details and tips. IBM will offer advanced analytics to Homebase, which will allow the retailer to fully understand and then anticipate the needs of their customers, as well as being able to tailor the customer journey with access to over 160 different home improvement projects. Jo Kenrick, Marketing Director at Homebase, believes the new system marks an exciting change for the store: "Our business is changing rapidly.
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